If Marketing Is An Expense, Then You’re Doing It Wrong

Marketing on the web encompasses so many unique aspects it can get overwhelming. There’s always something new to learn with IM, so below we’ll share a couple items with you that you can benefit from in your day to day business on the web.

A combination of influences and small nudges plays a big part in winning a customer. Marketers drive themselves crazy trying to figure out what all those factors are and testing all the combinations. But the secret comes down to this one thing.

The strategy seems simple -create content that is useful or entertaining for your target market…not to overtly promote your business, but to build a relationship with the reader. Content Praxismarketing is about romancing prospects, rather than slam-dunk sales efforts. Slam-dunk sales get annoying and prospects don’t want to be sold anything.

The “slide rule boys” used this helper to see if they worked the problem right. My buddies and I weren’t slide rule boys. We were baseball and football and pool hall boys.

If all else fails, try sincerity. Today’s kind of call to action is more subtle. Present it as a way to help the prospect genuinely achieve their goals, but only if they want. If they don’t want to buy you right now, leave with a great brand impression. Come back anytime.

Not everything you try is going to work. Every effort can benefit from improvement. Tracking is essential. You can’t manage content if you can’t measure the results. The number of visitors, SEO rank, social media sharing, number of page views, downloads, video views and so on are an indication of success. Go ahead, be compulsive about watching what is happening on your website.

So try to choose an affiliate program with a tracking software which take also the IP address of your future customer. By the way, recurring commissions are a must.

Create a plan for your content today, if you haven’t already done so, and work your plan — content, plus traffic, equals an ever-increasing income for you via your blog.

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